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Pricing Perspectives: Marketing and Management Implications...

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Sandra Rothenberger, Florian Siems
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The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.  
年:
2008
语言:
english
页:
240
ISBN 10:
0230207227
ISBN 13:
9780230207226
文件:
PDF, 1.24 MB
IPFS:
CID , CID Blake2b
english, 2008
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