Hospitality Marketing Management

Main
Business & Economics - Industries
Hospitality Marketing Management

Hospitality Marketing Management

Name: Hospitality Marketing Management
ISBN: 9780471476542

Robert D. Reid, David C. Bojanic

0 / 0

0 comments

你有多喜欢这本书？

下载文件的质量如何？

下载该书，以评价其质量

下载文件的质量如何？

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Includes coverage of tourism marketing
Features new material on marketing technology and it's implications in the hospitality industry
Offers international coverage
Provides new, applications approach to the discipline of marketing

种类:

Business & Economics - Industries

年:

2006

出版:

4th ed

出版社:

Wiley

语言:

english

页:

642