Strategic Retail Management: Text and International Cases
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
年:
2007
出版社:
Gabler
语言:
english
页:
358
ISBN 10:
383490287X
ISBN 13:
9783834902870
文件:
PDF, 3.59 MB
IPFS:
,
english, 2007
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