Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Luke Sullivan
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
年:
2008
出版:
3
出版社:
Wiley
语言:
english
页:
348
ISBN 10:
0470190736
ISBN 13:
9780470190739
系列:
Adweek Series
文件:
PDF, 4.88 MB
IPFS:
,
english, 2008