Marketing death: culture and the making of a life insurance market in China
Chan, Cheris Shun-ching
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.;Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles -- Defining life insurance and product development : divergent institutional logics -- Manufacturing sales agents : cultural capital and management strategies -- Making transactions : selling strategies and sales discourses -- Buying life insurance : multiple motives but consistent preferences -- How culture matters : culture, market, and globalization.
年:
2012
出版社:
Oxford University Press
语言:
english
ISBN 10:
0195394070
ISBN 13:
9780195394078
文件:
PDF, 2.68 MB
IPFS:
,
english, 2012