The Price is Wrong: Understanding What Makes a Price Seem...

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Business & Economics - Mathematical Economics
The Price is Wrong: Understanding What...

The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Name: The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
ISBN: 9780470139097

Sarah Maxwell

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Fair pricing is an issue that affects us all, whether were consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practicesacross a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasolineimpact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

种类:

Business & Economics - Mathematical Economics

年:

2008

出版社:

Wiley

语言:

english

页:

259

ISBN 10:

0470139099