Successful Marketing Strategies for High-Tech Firms
Eric Viardot
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as Yahoo, IBM, Cisco, Nokia, Samsung, and eBay to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actual customer needs so your organization can create new wealth and develop new markets.
年:
2004
出版:
3
出版社:
Artech House Publishers
语言:
english
页:
324
ISBN 10:
1580537014
ISBN 13:
9781580537018
系列:
Artech House Technology Management and Professional Developm
文件:
PDF, 2.05 MB
IPFS:
,
english, 2004