The Market is Chaos The Tao of Marketing

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The Market is Chaos The Tao of...

The Market is Chaos The Tao of Marketing

Name: The Market is Chaos The Tao of Marketing
ISBN: 9781621107361

Steve Burns

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Overview: Marketing has lost its way. It has become buried under layers of processes, checklists and analysis. There is no room left for creativity, intuition or original ideas. Marketing strategies are defined by SWOT charts, demographics and hundreds of pages of market studies. Decisions are made by spreadsheets and checklists. Creative marketing is dead.

种类:

Business & Economics

年:

2012

出版社:

CreateSpace

语言:

english

ISBN 10:

1621107361

ISBN 13:

9781621107361