Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar, Jan-Benedict E. M. Steenkamp (auth.)Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
年:
2013
出版:
1
出版社:
Palgrave Macmillan UK
语言:
english
页:
267
ISBN 10:
1349446742
ISBN 13:
9781349446742
文件:
PDF, 1.44 MB
IPFS:
,
english, 2013
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