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Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
Florent Buisson你有多喜欢这本书?
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Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.
Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.
• Understand the specifics of behavioral data
• Explore the differences between measurement and prediction
• Learn how to clean and prepare behavioral data
• Design and analyze experiments to drive optimal business decisions
• Use behavioral data to understand and measure cause and effect
• Segment customers in a transparent and insightful way
Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.
• Understand the specifics of behavioral data
• Explore the differences between measurement and prediction
• Learn how to clean and prepare behavioral data
• Design and analyze experiments to drive optimal business decisions
• Use behavioral data to understand and measure cause and effect
• Segment customers in a transparent and insightful way
年:
2021
出版:
1
出版社:
O'Reilly Media
语言:
english
页:
360
ISBN 10:
1492061379
ISBN 13:
9781492061373
文件:
PDF, 12.59 MB
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IPFS:
CID , CID Blake2b
english, 2021
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