Luxury Online: Styles, Systems, Strategies
Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
年:
2010
出版社:
Palgrave Macmillan
语言:
english
页:
385
ISBN 10:
0230555365
ISBN 13:
9780230555365
文件:
PDF, 4.64 MB
IPFS:
,
english, 2010